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selfridges

We couldn’t be happier to celebrate with all our Soul Mates in securing our first big retailer, Selfridges. Just 6 months after launching, we are over-the-moon to announce that you can now find our delicious healthy 100% superfruit snacks in one of UK’s most prestigious retailers.

We started Soul Fruit as we believed there was a real gap in the marketing for exotic fruit-based snacks – that were free from any added sugars or additives. Introducing brand-new fruit varieties to the UK market that not only taste great, but also does great things for your health. Enjoyed at any time of the day and providing a whole range of body-boosting benefits, our superfruit snacks contain healthy immune-boosting vitamins, protein, fibre, omega oils and high levels of antioxidants.

You can find us in the ‘Planet Friendly Eats’ section in the Selfridges Food Hall – a topic that also is close to our hearts. You can be sure that each piece of our 100% superfruit snacks is sustainable sourced and carbon neutral. Our farmers are treated fairly and equally – only using traditional farming methods to ensure that the farmland isn’t compromised for future generations ability to grow on. Even more – every bag purchased actively supports environmental non-profits to create a healthier planet through 1% for the Planet

We’re so happy to be stocked in Selfridges, which is our first major move into in-store retail and kicks off what we hope will be a very exciting year. We know we couldn’t have done this all without you and we’re so excited for you to continue with us on our journey!